They are willing to spend hours at a movie or watching inane shows on television. They are willing to spend a lot of time in choosing a toothbrush. But, they are unwilling to spend even an hour a week on learning some basics of finance and investing.
After all it is their money. No one can share their grief if they lose it. And apart from family members, money should perhaps be the only asset of value. Knowledge is all around. But no one is willing to ask or learn. Easy meat for the planners, brokers and bankers.